Consumer Behaviour

 

"Literature Review on Factors Influencing Milk Purchase Behaviour"  Klaudia Kurajdova, Janka Táborecka-Petrovicova Matej Bel University, Faculty of Economics, Slovakia.  this research focus on studying the various factors influence consumers and their milk purchase behaviour. 

"Customer Purchase Intention Towards Dairy Products: An Empirical Study Through SEM" Rajeev Kumar (Banaras Hindu University, India) and Dilip Kumar (ICFAI University, Jharkhand, India)  The research paper attempts to understand the various parameters leading to customer purchase intention toward the dairy products. The study paper draws its insights and conclusions by using exploratory factor analysis (EFA) followed by incorporating confirmatory factor analysis (CFA) statistical technique along with using structural equation modeling (SEM). As per the outcome of the study, customer services variable comes out to most positively influence the attitudes of the consumers towards purchase intention followed by price of the product, quality of the dairy products, and last but not least, product packaging. This research paper identifies various factors which are making an impact on the customers' minds while purchasing milk and milk products

see the full article: Customer Purchase Intention Towards Dairy Products: An Empirical Study Through SEM: Business & Management Journal Article | IGI Global (igi-global.com)

FACTORS INFLUENCING CONSUMER BUYING BEHAVIOR WITH SPECIAL REFERENCE TO DAIRY PRODUCTS IN PONDICHERRY STATE (Kumar and Babu, 2014) carried out research work on brand preference, customer satisfaction and influencing factors regarding dairy products purchase behavior in Pondicherry State, India in which they studied the six important factors, namely advertisement, brand preference, product availability, product pricing, product quality and product variety on consumer dairy purchase behavior. By using a weighted average method, it was found that product quality, product availability, product pricing, product variety, brand image, and advertising play a very important role in consumers' mind while purchasing milk and milk products.

Factors Affecting Consumer Behavior DR. NILESH B. GAJJAR  The study of Consumer Behaviour is quite complex, because of many variables involved and their tendency to interact with & influence each other. These variables are divided into three major sections that have been identified as the most important general influences on Consumer Behaviour. Imagine three concentric circles, one at the outer most, one in the middle & one at the inner most, and they represent the following.  External Environmental Variables Influencing Behaviour Culture, and Sub-culture, Social Class, and Social Group, Family, and Inter-Personal Influences, Other Influences (which are not categorised by any of the above six, like geographical, political, economical, religious environment, etc.)

"Consumer behavior in the online context" Shannon Cummins, James W. Peltier, John A. Schibrowsky, Alexander Nill, Eight categories of online consumer behavior research are described. In the order from largest to smallest, these are: cognitive issues, user-generated content, Internet demographics and segmentation, online usage, cross cultural, online communities and networks, strategic use and outcomes and consumer Internet search.

reference of the above: Cummins, S., W. Peltier, J., A. Schibrowsky, J. and Nill, A. (2014), "Consumer behavior in the online context", Journal of Research in Interactive Marketing, Vol. 8 No. 3, pp. 169-202. https://doi.org/10.1108/JRIM-04-2013-0019

"Situational Variables and Consumer Behavior" Russell W. Belk 1975 This paper suggests that explicit recognition of situational variables can substantially enhance the ability to explain and understand consumer behavioral acts. A definition and description of situations is offered, existing research is summarized, and implications for consumer research are considered.

reference of the above: Russell W. Belk, Situational Variables and Consumer Behavior, Journal of Consumer Research, Volume 2, Issue 3, December 1975, Pages 157–164, https://doi.org/10.1086/208627

"Stress and consumer behavior" George P. Moschis This paper attempts to advance the stress perspective as a useful framework in consumer research, 

reference: Moschis, G.P. Stress and consumer behavior. J. of the Acad. Mark. Sci. 35, 430–444 (2007). https://doi.org/10.1007/s11747-007-0035-3

The buying behaviour of consumers belonging to different age groups is influenced by different factors. Bettina von Helversen, Katarzyna Abramczuk, Wiesław Kopeć and Radoslaw Nielek (2018) talked about how average consumer ratings, product attributes, and single affect-rich positive or negative consumer reviews influenced hypothetical online purchasing decisions of younger and older adults. They found that average consumer ratings strongly influence students and the older adults gave little importance to consumer information like positive affect-rich reviews. Age difference in consumer behaviour is shown by this.

Kotler and Keller(2012) suggested that the topic of consumer behaviour is one of the massively studied topics by the researchers and marketers in the past and still being studied. Researchers show different reasons as to why consumer behaviour has been the topic of many academics and researchers. One of the common views is that understanding consumer behaviour has become a factor that has a direct impact on the overall performance of the businesses.

Variawa (2010) suggested the study conducted by analyzed the influence of packaging on consumer decision making process for Fast Moving Consumer Goods. The aim of the research was to analyze the impact of packaging for decision making processes of low-income consumers in retail shopping. A survey method has been used in order to reach the research objectives. In a survey conducted in Star Hyper in the town of Canterville 250 respondents participated. The findings of the research indicate that low-income consumers have more preferences towards premium packaging as this can also be re-used after the product has been consumed. Although the findings indicate that there is a weak relationship between the product packaging and brand experience. However, it has been proven by the findings of the research that low-income consumers have greater brand experience from the purchase of ‘premium’ products when compared to their experience from purchasing ‘cheap’ brand products. 

Neal and Questel (2006) suggested that this view is also supported by stating that need recognition occurs due to several factors and circumstances such as personal, professional and lifestyle which in turn lead to formation of idea of purchasing.

Blackwell et al (2006) suggested that one of the common models of consumer decision making process has been offered by Blackwell. According to him, the five stages of consumer decision making process are followings: problem/need recognition, information search, evaluation of alternatives, purchase decision made and post-purchase evaluation.

Kotler and Keller (2005) suggested that once the relevant information about the product or service is obtained the next stage involves analyzing the alternatives. Consider this stage as one of the important stages as the consumer considers all the types and alternatives taking into account the factors such as size, quality and also price.