customer behaviour related to food and milk products related studies

Balamurugan and Sindhu (2017) , in their study titled “Factors influencing consumer buying behaviour with special reference to dairy products”, Consumer behaviour study is based on consumer buying behaviour .It is getting better business performance through a concerned of buyer favorite and desire. To be increasing competition where there are several brands selling the same products. Consumers have a plentiful number of preference and many various factors influence their buying behaviour. These factors are based on convinced variables used in the consumer behaviour. These variables include packaging, cost, accessibility, ingredients, and product popularity, products quality, product flavour, etc. Though the cost of all considered milks are at par, the customers favour a exacting brand suitable to various reason. it may be as of the cost, value, service or advertisement provided by branded milks. The study is useful to the marketer as they can manufacture a variety of buying programs that they consider as to be consumers. It can capable of also enhance their marketing strategy.

Raju (1996) contemplated the purchaser conduct concerning dairy items in India. Information was gathered by utilizing a poll review on 500 respondents from Madras City (Chennai). Respondents were arranged into two sorts of sections, for example, pay and age with the end goal of the investigation. The examination researched on the buyer inspiration, buying inclinations and friend impact in buying dairy item. Results discovered critical connection among age and buying conduct while blended outcome in with the salary variable. 

(Engel et al., 1968, p.5)”“Consumer behavior means actions of consumer's during obtaining and using goods and services. And process of decision making determines these acts”. 

(Solomon et al, 2006)Consumer behavior is the study of the process involved when individual or groups select, purchase, use or dispose of products, service, idea or experience to satisfy needs and desires.

(Schiffman and Kanuk, 1983, p.6)Consumer behavior covers wide area, including consumer preferences, consumer buying process, consumer motivation, consumer shopping behavior etc. The fundamental questions which are answered in the study of consumer behavior are- what consumers buy, why they buy it, when the buy it, how they buy it, how often they buy it. 

A Study of Consumer Behavior and Demand for Milk Products in District Indore (Mr. Amit Kumar Singh) This research is a study of consumer behavior and demand for milk products, It has been found that milk products purchasing choice are as a general rule, wife dominated or on the other hand best case scenario joint ones i.e. husband and wife equally. And other family member also dominating the buying decision of milk products. Statistically there is significant difference has been discovered at 5% level of significance in the different educational categories in making milk products purchasing decision.The main reasons for making the choice of particular retail store are nearness to home, carry batter quality of milk items, choicest brand carried on by the store and offer of home delivery service.

see the full article : Shodhganga@INFLIBNET: A Study of Consumer Behaviour and Demand for Milk Products in District Indore

CONSUMERS BEHAVIOUR ON THE PURCHASE OF MILK AND DAIRY PRODUCTS FROM HOUSEHOLD’S PERSPECTIVE IN COIMBATORE DISTRICT (M. ISWARYA) This study is to understand the buying behavior and to find the Brand preference and loyalty of consumers over different brands of milk and milk products in different areas, and to measure the level of customer satisfaction over the milk and milk products. this study find that Most of the respondents prefer 500ml package of milk, Majority of the respondents spend monthly Rs.2000-4000 (63.7 per cent) towards purchasing milk and milk products, Majority 60.8 percent of the respondents pay cash immediately while purchasing milk and milk products.The study found that there is a need for marketers to take active steps to survive in the market and to develop loyal customers

see the full article: Shodhganga@INFLIBNET: Consumers behaviour on the purchase of milk and Dairy products from household s perspective in Coimbatore district

Divya Bharathi and Dinesh (2020), in their study, the purpose of this paper is to study, understand and analyze the consumer awareness and satisfaction towards Nandini dairy products in Karnataka. The researcher has applied exploratory and descriptive research design by constructing the structured questionnaire and subjected the questionnaire to 100 consumers who are milk and milk product users in Karnataka. The researcher has used convenience sampling for data collection. The collected data has been analyzed using simple tools such as averages, percentages and measurement scales were used to arrive at desired results. Found that study, In the research it is entrusted that the awareness level and satisfaction level of consumers towards Nandini dairy products in terms of quality, taste, hygiene, packaging, availability etc. is very high in Karnataka. 14 Most preferred products in Nandini by consumers are milk, curd and ghee and Nandini dealers are influencing them towards the purchase

Dhanya and Venkatesa Palanichamy (2018) they have conducted research work to determine the buying behaviour of Aroma Milk products. The study was conducted in the Coimbatore district with a sample size of 120 respondentsselected using stratified simple random sampling methodology. Primary data was collected through a well-structured, pre-tested interview schedule. They have analyzed using SPSS and revealed that most of the Aroma consumers are satiated with the product and consider quality as the most important criteria for making purchase decisions. Further, they have found that marital status, age, education status influences the purchasing behaviour of consumers.