Customer perception 2

CUSTOMER PERCEPTION AND MARKETING STRATEGIES OF HEALTHCARE PRODUCTS AND SERVICES IN KERALA (PRAMOD.A) sept 2021 This research work has concentrated on identifying various problems faced by the marketers and the diverse marketing strategies adopted by the marketers for increasing the turnover of the healthcare products and services thereof. It is found that there exists a significant variation between the type of customers and their perception towards the healthcare products and its services. 

see the full article- Shodhganga@INFLIBNET: Customer Perception and Marketing Strategies Of Healthcare Products And Services In Kerala

CUSTOMERS’ PERCEPTION TOWARDS MOBILE PHONE SERVICE OPERATORS (WITH SPECIAL REFERENCE TO PRAKASAM DISTRICT (ISAC GUNDAY) This review examines a study focused on investigating customer perceptions towards mobile phone service operators in Prakasam district. The study aims to provide insights into how customers perceive the various mobile service providers in the region. Understanding customer perceptions is crucial for service operators to enhance their offerings and meet customer expectations effectively.The findings emphasize the significance of service quality, pricing, customer service, brand image, and network performance in shaping customer perception. 

see the full article- Shodhganga@INFLIBNET: Customers perception towards mobile phone service operators with special reference to Prakasam district

Keller (1993)  has made efforts to model the entire brand knowledge construct from the consumer's perspective with his comprehensive brand knowledge model which was further modified in 1998. As per Keller brand knowledge has two fundamental components brand awareness and brand image. Even organisation wants to achieve customer based brand equity that customer must be aware of, and be familiar with the offering (brand awareness). 

Otto and Ritchie (1995) suggests that customers are capable of distinguishing functional quality from the quality of experience, which they define as affective, symbolic reactions to the service encounter. In sum those researchers point out a prominent point that for many services the experience itself is the key perceptual event from the customer's point of view. It can be deduced from this that many services are experiential, as result service experience can be used as a consumer-oriented concept for addressing service brand image issues.

Michaeland Eugune (2000) explored an investigation of customer penalties, ascertain the efficacy of the organization, consequences and fairness perception. The authors emphasized that the increase of customer loyalty is highly probable through successful relationship marketing. They identified that the customer penalties are intended to increase customer complaints with purchase agreements. They meticulously observed that the consequence of customer penalty policies rapidly reduce customer loyalty and increase negative word of mouth communications.

Tawna (2002) explored how purchase behavior fluctuates based on the service quality as well as the consumer’s perception towards service quality which determines the customer loyalty. The research emphasized that the service quality is the unique phenomenon for the change in the attitude of consumers. The purchase decision and the information search are also the powerful indicators to determine the service quality of the firms.