Dealer perception related studies
According to Jim Blythe in his book “ Marketing Communications”; “Perception is the process by which individuals select information from the surrounding enyironment and synthecise it into a world-yiew/
A STUDY ON DEALER CHANNEL FOR INDUSTRIAL PAINT MARKET IN . SOUTH GUJARAT REGION (DEVANG DESAI) The present study attempts to focus upon dealer channel for industrial paint market, which is an industrial product. The findings of this study provide valuable insights for manufacturers and other industry stakeholders operating in the industrial paint market. By understanding the dealer channel dynamics, manufacturers can develop strategies to improve channel management, enhance dealer performance, and strengthen relationships with their distribution partners in South Gujarat
see the full article: Shodhganga@INFLIBNET: A Study on Dealer Channel for Industrial Paint Market in South Gujarat Region
Growth and problems of solar power generation and customers and dealers perceptions on solar power a study with reference to East Godavari district Andhra Pradesh (Surya Prakasa Rao, Pampana)
To study the growth and problems of solar power generation and customers‟ perception and dealers‟ perception on solar power in select location in the district.this study suggested to the industry people to provide financial assistance to the parties viz., customers and dealers, there by this industry can play a major role in nation development. and dealers should focusses on dissatisfaction among existing customers
see the full article: Shodhganga@INFLIBNET: Growth and problems of solar power generation and customers and dealers perceptions on solar power a study with reference to East Godavari district Andhra Pradesh
A study of the mutual perception of car dealers _ customers in Pune city (Mangala Herkal)
this study aims to determine the importance of mutual perception between the passenger car customers. study found that A dealer establishes himself with his new' set of values based on understanding the customer behaviour, modifying it with his 420 authoritative and knowledgeable advice, on-time delivery, teaching the customer how to use a car, trying to respond in a quick and a convenient manner to the customer and his complaints etc. These aspects help him redefine and implement value based strategies and the dealers
see the full article: Shodhganga@INFLIBNET: A study of the mutual perception of car dealers _ customers in Pune city
A Study of Inter relationship of the Perception of Dealers and Buyers of Four wheelers with special reference to 4Ps and 4Cs in Udaipur City (Qureshi Shirin Ruhi) The findings of this study can be valuable for four-wheeler manufacturers and dealerships in Udaipur City, as they can gain a better understanding of how their marketing mix (4Ps) and customer-centric factors (4Cs) are perceived by both dealers and buyers. This knowledge can help in refining their marketing strategies, improving customer satisfaction, and strengthening the dealer-buyer relationship in the four-wheeler market. Overall, this study contributes to the existing literature by exploring the interrelationship between the perceptions of dealers and buyers in the four-wheeler market. By examining the influence of the 4Ps and 4Cs, the study provides insights that can guide strategic decision-making and improve the overall marketing effectiveness in Udaipur City's four-wheeler industry.
see the full article: Shodhganga@INFLIBNET: A Study of Inter relationship of the Perception of Dealers and Buyers of Four wheelers with special reference to 4Ps and 4Cs in Udaipur City
Customer Orientation Towards Dealer Performance Metrics Dpm A Study With Reference To Passenger Cars (Suganya S) this study focus to analyse the predominant factors of customer-dealership satisfaction that contribute to Dealer Performance Metrics The passenger car customers’ awareness on the performance of dealership is considered to be less compared to the awareness of customers’ satisfaction with the dealership studies.
CUSTOMERS‟ AND DEALERS‟ PERCEPTION TOWARDS FOREIGN PRODUCTS OVER DESI PRODUCTS: AN EMPIRICAL STUDY WITH SPECIAL REFERENCE TO CHINA PRODUCTS IN UDUPI CITY October 2020 (Akshaya Ballal, Ishwarya Ballal) in this study the researchers made an attempt to study customers’ and dealers’ perception towards Chinaproducts with special reference to Udupi city. The survey was conducted for two categories of respondents namely, customers and dealers. Out of the 90 customers surveyed 83% bought China products and 17% were the non-buyers of China products. Majorityof the customers (49%) bought electronic gadgets from China. 60% of the respondents bought China products due to its low prices. The chi-square analysis shows that there is close association between the customers’ income and their demand for China products. The Z test for difference between the proportions reveals that there is a significant decrease in the use of China products after the “Make in India” campaign. Out of the 25 dealers surveyed 76% of them sold China products along with Indian products, whereas only 24% of them dealt with Desi products.
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