Literature ground

Customer satisfaction plays the most important role in total quality management. In comparison with other traditional performance measures, customer satisfaction is probably less sensitive to seasonal fluctuations, changes in costs, or changes in accounting practices (Kotler, 2006) .    reference(  Kotler P(2006) Marketing management. 12th Ed., NY: Prentice Hall) A study of customer satisfaction, customer loyalty and quality attributes in Taiwan's medical service industry ( Hsiu-Yuan Hu , Ching-Chan Cheng , Shao-I Chiu* and Fu-Yuan Hong) oct 2010  This study examined how overall customer satisfaction and customer loyalty associated with the medical service quality attributes offered in Taiwan using Kano’s integrated model and the Customer Satisfaction Index Model. The results show that customer satisfaction was influenced by the one-dimensional and attractive attributes, and negatively affected by customer complaints. Surprisingly, the must-be attributes could...

The Merriam-Webster Dictionary defines social media as “forms of electronic communication (as Web sites for social networking and blogging) through which users create online communities to share information, ideas, personal messages, and other content (as videos).” The same source defines networking as 28 “the exchange of information or services among individuals, groups, or institutions; specifically: the cultivation of productive relationships for employment or business.” Zhou, Wu and Luo (2007) defined SMM as, ―Social Media Marketing depends on mobile and web-based technology to create highly interactive platforms through which customers and media sites share, co-create, discuss, and modify user-generated content. They introduce substantial and pervasive disruptive factors to marketing communication for organizational growth between organizations, media sites, and customers‖.  Exploring the Impact of Social Media Marketing on Consumer Brand Preference A Study on Social Med...

  Mihart, C. (2012): Integrated marketing communication (IMC) is one of the most controversial and popular areas of research. It undercovered the wide variety of concepts, ranging from the simple coordinating of the promotional tools, to a more systematic complex strategic process. This paper has clarified some of the vital aspects reflection towards the buying decision process. The patient envisions medical care in terms of the people who deliver it. Thus the fifth P of marketing is the organization’s people (Kotler, 2011). Many service industries such as health services are facing increasing competition. Strong brands are established not only in the market, but also in the mind of the customer. Services can be classified into two categories. Firstly there are services which are small or unlinked to goods; and secondly services that are connected with the products (Keller, 2003).  The Impact of Marketing Mix Strategy on Hospitals Performance Measured by Patient Satisfac...

  According to Jim Blythe in his book “ Marketing Communications” ; “Perception is the process by which individuals select information from the surrounding enyironment and synthecise it into a world-yiew/ A STUDY ON DEALER CHANNEL FOR INDUSTRIAL PAINT MARKET IN . SOUTH GUJARAT REGION (DEVANG DESAI)  The present study attempts to focus upon dealer channel for industrial paint market, which is an industrial product. The findings of this study provide valuable insights for manufacturers and other industry stakeholders operating in the industrial paint market. By understanding the dealer channel dynamics, manufacturers can develop strategies to improve channel management, enhance dealer performance, and strengthen relationships with their distribution partners in South Gujarat see the full article:  Shodhganga@INFLIBNET: A Study on Dealer Channel for Industrial Paint Market in South Gujarat Region Growth and problems of solar power generation and customers and deal...

Balamurugan and Sindhu (2017) , in their study titled “Factors influencing consumer buying behaviour with special reference to dairy products”, Consumer behaviour study is based on consumer buying behaviour .It is getting better business performance through a concerned of buyer favorite and desire. To be increasing competition where there are several brands selling the same products. Consumers have a plentiful number of preference and many various factors influence their buying behaviour. These factors are based on convinced variables used in the consumer behaviour. These variables include packaging, cost, accessibility, ingredients, and product popularity, products quality, product flavour, etc. Though the cost of all considered milks are at par, the customers favour a exacting brand suitable to various reason. it may be as of the cost, value, service or advertisement provided by branded milks. The study is useful to the marketer as they can manufacture a variety of buying ...

CUSTOMER PERCEPTION AND MARKETING STRATEGIES OF HEALTHCARE PRODUCTS AND SERVICES IN KERALA (PRAMOD.A) sept 2021 This research work has concentrated on identifying various problems faced by the marketers and the diverse marketing strategies adopted by the marketers for increasing the turnover of the healthcare products and services thereof. It is found that there exists a significant variation between the type of customers and their perception towards the healthcare products and its services.  see the full article-   Shodhganga@INFLIBNET: Customer Perception and Marketing Strategies Of Healthcare Products And Services In Kerala CUSTOMERS’ PERCEPTION TOWARDS MOBILE PHONE SERVICE OPERATORS (WITH SPECIAL REFERENCE TO PRAKASAM DISTRICT (ISAC GUNDAY)  This review examines a study focused on investigating customer perceptions towards mobile phone service operators in Prakasam district. The study aims to provide insights into how customers perceive the various mobile...

  Kinnard (2000, xviii) defines e-mail marketing as” the act of sending marketing communications to recipients who first request it”. Huh and Reid (2004) who state that ‘Direct consumer marketing can be greatly affected by consumers approach towards it, which is influenced by media integrity’. Apple Newton, a discontinued product had the opportunity to crop up again because of consumer’s choice/demand. According to Teenage Research Unlimited, more than 87% of grownups use Internet and engage in chat sessions. The prospective research in this field seems promising, since it provides heaps of information for young minds concerning others’ experiences of the products which they may have used or liked. According to McPherson (2001), millions of people use e-mail for communication of professional and personal nature. Advertisers consider email as a perfect targeting tool which is capable of providing direct access to consumers. Among the different forms of online advertising, permi...

A Study of Customer Perception towards Service Quality of Life Insurance Companies in Delhi NCR Region  (  Dr. Shamsher Singh, Dr. Naveen J Sirohi & Ms. Kumkum Chaudhary)  The study has focused on finding customer perception towards service quality as provided by the Life Insurance companies. The primary data has been collected from 139 respondents from Delhi NCR Region. The factor analysis and correlation has been used to find the perception of the customers. The study has found that there are four major factors which influence customer perception of service quality, namely responsiveness and assurance, convenience, tangible and empathy. Only age of the respondents have been found to be significantly related with the customer perception and other demographic factors have no significant impact.  see the above full article -  A Study of Customer Perception towards Service Quality of Life Insurance Companies in Delhi NCR Region (globaljournals.org) Cust...

  "Literature Review on Factors Influencing Milk Purchase Behaviour"  Klaudia Kurajdova, Janka Táborecka-Petrovicova  Matej Bel University, Faculty of Economics, Slovakia.  this research focus on studying the various factors influence consumers and their milk purchase behaviour.  "Customer Purchase Intention Towards Dairy Products: An Empirical Study Through SEM"  Rajeev Kumar (Banaras Hindu University, India) and Dilip Kumar (ICFAI University, Jharkhand, India)    The research paper attempts to understand the various parameters leading to customer purchase intention toward the dairy products. The study paper draws its insights and conclusions by using exploratory factor analysis (EFA) followed by incorporating confirmatory factor analysis (CFA) statistical technique along with using structural equation modeling (SEM). As per the outcome of the study, customer services variable comes out to most positively influence the attitudes of the cons...

  Satnam Ubeja (2014) focused on customer satisfaction process is a complex phenomenon. The purchase of goods or services includes a number of factors that could affect each decision. Customer satisfaction is more complex and even more important for retailers today than in past. The objectives of this study were to investigate the effects of sales promotion mix on customer satisfaction in shopping malls of Indore city The study will help the managers of shopping malls to understand the underlying sales promotion factors on customer satisfaction of the shoppers in the malls and help them to craft their marketing strategies. Profiling customers by their choice of sales promotion mix provide more meaningful ways to identify and understand various customer segment and to target each segment with more focused marketing strategies. reference Satnam Ubeja (2014) “A Study of Sales Promotion Mix on Customer Satisfaction with Reference to Shopping Malls in Indore city” “Global Jour...

  Mort, et al (2002) Due to advancement in technologies and market dynamics, digital market is rapidly growing. Kucuk and Krishnamurthy (2007) The study revealed that internet and virtual communities helps the consumers, societies and marketer to access and share information with others. It too helps in enhancing the communication skills also. . Priti Jeevan (2017) The creator found that digital marketing is a vogue that is clearing over the entire world. The pattern of digital marketing is developing step by step with the ideas of Internet marketing that is transforming into a significant foundation of digital marketing alongside the electronic devices like the digital bulletins, portable, tablets and cell phones, gaming consoles, and numerous such contraptions that help in digital marketing.   A. Sandhya Rani, Uma Srikanth and Trivikram (2015) Digital marketing is the utilization of electronic media by the advertisers to advance the items or administrations into the marke...